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https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/e60a39dd-b44a-4ab4-9de7-4b0527e64e18/WhatsApp+Image+2022-08-12+at+8.34.16+AM.jpeg Casa Water Lilly https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/e248c4e5-88da-40ef-95e6-43dc232557e8/WhatsApp+Image+2022-08-12+at+8.34.17+AM.jpeg Casa Water Lilly https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/3af130bd-ce11-4fc8-bd3e-230d6a62ca8a/WhatsApp+Image+2022-08-12+at+8.34.20+AM.jpeg Casa Water Lilly https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/701aa397-0b93-46ec-b778-2cf40a88b0ea/WhatsApp+Image+2022-08-12+at+8.34.20+AM+%281%29.jpeg Casa Water Lilly https://www.jonathanweaver.me/projects daily 0.75 2020-04-10 https://www.jonathanweaver.me/projects/metcon monthly 0.5 2020-12-08 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574956416757-6DY6YTALQS7UPMN82JTV/DSC_3952-small.jpg Projects - Nike Metcon Launch - 50 athletes, 1 iconic city, 1 new footwear franchise. To kickstart the launch of the new metcon family of footwear we hand picked key athletes, retail partners and members to a one of a kind experience in London. Partnering them up with the worlds fittest man Matt Fraser & Josh Bridges alongside Crossfit Invictus from California we built out a program they would never forget. https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574956475706-ZRD8ZUVW77LLV6S1H7U4/875774.jpg Projects - Nike Metcon Launch - Create the Unforgettable From room drops with product to limited inventory in market we created a pull market that we see 5 years later with 3 different styles within the family launched that has defined the training business. https://www.jonathanweaver.me/projects/howsheshops monthly 0.5 2020-02-16 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574950677460-QPCQI7UKKXI317KHILMH/NIKE_SP19_CaleyVanular-4639.jpg Projects - Obsessing Her Shopping Journey https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574950722755-KXEF9URD2PENHSRXTFXP/NIKE_SP19_CaleyVanular-7000.jpg Projects - Obsessing Her Shopping Journey https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574950642936-3NQL66LQ0QKJ12W4DW8T/NIKE_SP19_CaleyVanular-1751.jpg Projects - Obsessing Her Shopping Journey https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574951835597-75V5I8WS2GQX8SX2JLUH/41309721_296028674523768_8334215629378701122_n.jpg Projects - Obsessing Her Shopping Journey https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574951864518-EME4B5NYJ7C22VCGTRVM/6c97781aec523dd590a82398ff2e929a.jpg Projects - Obsessing Her Shopping Journey https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574954907555-61OAAJS1QD183207G8XG/alex-silver-fagan-instagram-lifting-heavy-weights.jpg Projects - Obsessing Her Shopping Journey https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574954831993-XTGLBKSNEMXRVBBT1QAU/NIKE_SP19_CaleyVanular-5952.jpg Projects - Obsessing Her Shopping Journey https://www.jonathanweaver.me/projects/iduma-website-3m9dg monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579932082111-V2CMZG49GOGJW0ZBGET3/abby.jpg Projects - The Fenom Effect Podcast by Nike Abby Wambach https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574949894977-0UUYKI0STPC2OZDMG7HC/Screen+Shot+2019-11-28+at+5.49.37+AM.png Projects - The Fenom Effect Podcast by Nike https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574949123043-BPCHTUBSS5IY92TY4E3Z/Screen%252BShot%252B2018-11-29%252Bat%252B9.32.36%252BPM.jpg Projects - The Fenom Effect Podcast by Nike - Grazia "Saying that we’re all for female empowerment is stating the obvious just a tad, which is why we're so excited by the announcement of Nike's latest podcast, The Fenom Effect, dedicated to elevating the voices of female athletes in the region. Redefining the future of sport for women, the podcast presents new role models for young girls out there and is not to be missed. And obviously, what's brilliant is that you can download and listen to any of them any time after they've aired.” https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574947736095-J2AHU8L72AZWGZDKEVQP/Screen%2BShot%2B2018-11-29%2Bat%2B9.28.06%2BPM.jpg Projects - The Fenom Effect Podcast by Nike - Harpers Bazaar “In recent years, they've really been putting in the work to empower female athletes, from showing the fashion industry what representation really looks like in their campaigns to designing the Nike Pro Hijab (which was named one of the best inventions of 2017). Next up on their feminist-friendly agenda: a new podcast called The Fenom Effect, telling the stories of the world's best female athletes of all time. This year, Nike has featured some of the biggest athletes, celebrities, and models in their campaigns — Serena Williams, Jorja Smith, Winnie Harlow, Paloma Elsesser, and Bella Hadid to name a few — so their roster of guests for the podcast will no doubt continue to be a star-studded and highly diverse one. Whether you're an athlete or just love watching women win, this will absolutely be a conversation you won't want to miss out on. “ https://www.jonathanweaver.me/projects/nikesportsbras monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1586557789917-GNTSZV21SAH2DO0IWQ46/SP21_ISR_Concept_Room0318.jpg Projects - Nike Sports Bras - We made the shift away from seasonal campaigns to always on based on knowing that she takes longer to adopt but when she does is a more valuable member than men (x1.7) and so we need to provide multiple forms of validation across the channels where she spends her time. This focus led to 6 seasons of continuous double digit Growth taking us into the number 1 spot in the market ahead of Victorias Secret. By partnering with our trainers, athletes and every day consumers we found new ways to continuously celebrate the most crucial item to keep women in sport. https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574896277428-BXZCRWRB0UKQC2YWJN71/20140301_Trade-151_0124-copy.jpg Projects - Nike Sports Bras - “We think 2019 is going to be a true tipping point for women in sport, with more participation, more coverage , and overall, more energy.” Mark Parker "World Cup fever has also helped Nike become North America's biggest seller of bras for the first time in its history.” Markets Insider https://www.jonathanweaver.me/projects/nike-the-one-tight monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579584929873-2PLLLFH6JMJEEW4LBT65/Su19_NWMN_NA_OneTight_Live_1032.jpg Projects - Nike The One Tight https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579585315451-GEOUK40PU4XJXDTCM0UL/Su19_NWMN_NA_OneTight_Run_2192.jpg Projects - Nike The One Tight https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1574897203076-80RRH3ED1SFZUPWY4CYM/TURE-LILLEGAVEN-NIKE-ONE-TIGHT-26-1.jpg Projects - Nike The One Tight - What Consumers are saying “Love the material! Feels like nothing, and also love how versatile these are. Will be my go to tight.” https://www.jonathanweaver.me/projects/never-not-snowboarding monthly 0.5 2020-01-25 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579930071787-COB4CH7EGLT7GZ3XSNEK/Cargo_nevernot3_1.jpg Projects - Never Not Snowboarding - Multi Award winning Across the season, Nevernot won multilple awards including: Video of the Year Backcountry Video part of the Year (Gigi Ruf) Rail Rider of the Year (Halldor Helgason) Documentary of the year Nevernot Part 2. https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1575089008187-Z57S57RC9282TFFOV4D3/Ho12_AS_120403_Ethan-Morgan_7583.jpg Projects - Never Not Snowboarding - The Journey This meant everything from scripting product athletes would be in 18 months out to building engaging consumer facing events to media opportunities. https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1575089047538-C351HGFPCTI9PI4O5IYK/_DSC5962_copy_hd_1600.jpg Projects - Never Not Snowboarding - Creative Direction The whole project was pulled together with the fine touch of Natas Kapuas one of skateboardings legends who gave Nike Snowboarding a look and feel throughout the 18 month journey. https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579930898042-QECOJVHXOPBMQW8UKB55/IndustrialBooth_V10_Hero.jpg Projects - Never Not Snowboarding https://www.jonathanweaver.me/projects/olympics monthly 0.5 2020-01-25 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1575090367215-XBFMKSBJG6PR9RW6ODXZ/blogs-the-feed-2014-02-13-sage-kotsenburg-olympics-sochi-snowboard-2014-usa.jpg Projects - Olympics https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1575090789690-4IXM92FAI3UA7GAFLJVV/_MG_5616.jpg Projects - Olympics https://www.jonathanweaver.me/projects/nike-snowboarding-brand-management monthly 0.5 2020-01-25 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579934221797-ZB96OOLIY7J8XJEARPE6/IMG_0472.JPG Projects - Swansea City Jack to A King Premier https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579934250554-7CEKVITPTT5QY5BEC0CZ/IMG_6358.jpeg Projects - Swansea City Jack to A King Premier https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579934265478-D6M0NWX0SZI5AVXFQ1IG/IMG_6247.jpeg Projects - Swansea City Jack to A King Premier https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579934387628-R0PUH2EYYLCLK2U7YJ8Z/IMG_6322.jpeg Projects - Swansea City Jack to A King Premier https://www.jonathanweaver.me/projects/forum-snowboards-european-brand-management monthly 0.5 2020-01-25 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1575435469544-H5MHW6T1XS0MAENZG550/DSC02149.JPG Projects - Forum Snowboards https://www.jonathanweaver.me/projects/mercurial-x-gigi-boot-launch monthly 0.5 2020-01-25 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579933706391-49OXBZD9H4BVW7M8Z5LT/Gigi_Kaiju_QS_1.jpg Projects - Mercurial x Gigi Boot Launch https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1575093105551-0MQRD5UAMHN1C99U39O6/GIGI_FLYER.jpg Projects - Mercurial x Gigi Boot Launch https://www.jonathanweaver.me/projects/hungerpain-video-productions monthly 0.5 2020-01-25 https://www.jonathanweaver.me/projects/banterbox-live-event-host monthly 0.5 2020-01-25 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579934896198-I5DS42IKOYUUWI6BQ113/CIMG1261.JPG Projects - Banterbox Live Event Host https://www.jonathanweaver.me/projects/sports-marketing monthly 0.5 2020-01-23 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579754605280-LYH8YR2SG2OWZY6LJVV1/3b2e13909ea246b53501c60ff9bdfe8b.jpg Projects - Sports Marketing - Nike Snowboarding. Within Nike Sports Marketing is treated in way like no other company. It was built upon the premise of “Listen to the voice of the athlete” Within my time we built a best in class program to meet the goals of business: Own the podiums at the major events annually (X Games, US & European Open, Air and Style, World Championships) Have the highest share of presence at the Olympics. Dominate the editorial space (film, digital & print) https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1577802324283-RNTXN998PE7KWUP9SZAU/Screen_shot_2012-02-05_at_8.03.50.png Projects - Sports Marketing https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1577802028429-MU5U384A34VAB2P2ZLIX/obrien.jpg Projects - Sports Marketing https://www.jonathanweaver.me/projects/athlete-content monthly 0.5 2020-02-16 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579935770440-FUUE5GOXZ8YIZN700VTR/FA15_ASHTON-EATON_DOTCOM_01-small.jpg Projects - Athlete Content Ashton Eaton https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579935918183-EY5Z6U96DS855N3IYNF2/image.jpg Projects - Athlete Content Simone Manuel https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579935949393-6MSNPCTQJG8TW87DFSW0/SS15_NGC_Rory_Training_Color_0035-small.jpg Projects - Athlete Content Rory McIlroy https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579936188065-K7AHDB7K7YXK3HBNVC44/Nike_Training_Free_TR_3.0_CR_native_1600.jpg Projects - Athlete Content Cristiano Ronaldo https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579936528239-YBB5AGWHWWSMVHE5GSIU/Nike-National-Team-Kit-Group-Paris-Elaine-Constantine-2.jpeg Projects - Athlete Content World Cup 19 campaign https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1579936701280-OE7DSOGUT49FK7L8U8W6/Ho13_WT_Silje_393_rgb.jpg Projects - Athlete Content https://www.jonathanweaver.me/projects/beats-x-nike monthly 0.5 2020-02-09 https://www.jonathanweaver.me/projects/sustainability monthly 0.5 2020-10-12 https://www.jonathanweaver.me/projects/the-anti-blueprint-project monthly 0.5 2020-11-20 https://www.jonathanweaver.me/projects/global-football-concepts monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1602598843667-F95AFTFOIVI65K1NSND3/jadonn-sancho-boots-e1597996596501.jpg Projects - Global Football Concepts https://www.jonathanweaver.me/projects/beams monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/c695fe2c-be6b-494b-b9b4-e49a8496afb9/Beams_press.png https://www.jonathanweaver.me/projects/tonsser monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/f66eb79c-d765-4132-b13f-da467a64477d/bb012e_8d185a908f274952b0d0d1254a27f196%7Emv2.jpg https://www.jonathanweaver.me/projects/db monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/6006502d-4a97-4ef2-ab06-99409e048b09/DSC09441-Edit.jpg https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/c10d83d1-c310-4278-ac28-243820e11c23/Luis+Medearis_Portrait_PHCL.jpg https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/8b97654b-ffcb-494c-bc74-99865c312688/WhatsApp+Image+2022-06-30+at+11.31.02+AM.jpeg https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/26614c26-25a7-422a-9460-9653a574f92d/1659688566347.jpeg https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/575236f7-2529-43a9-99b5-4ea485ca7843/8FD91BDB-1894-4ADC-9DE4-D4A4E07D8A6E.JPG https://www.jonathanweaver.me/projects/ummihardkombucha monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/a1220abb-3cfb-4347-8ce0-399739d00307/Ummi_cans_119.JPG https://www.jonathanweaver.me/projects/vetsak monthly 0.5 2022-08-14 https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/1660460005896-NY6AZJA0SQDRSGOFXYTX/vetsak-sofa-ambiente-04_zoom.jpg https://images.squarespace-cdn.com/content/v1/5dce2c3fd647dc242244e8cb/f9806316-f2be-4f72-b408-ab88d946cc4e/vetsak-mobile-home-header1.jpg